OUR STORY
Social Society was founded by Madison, a 2025 graduate of Gannon University, who turned her passion for social media and creative design into a business dedicated to helping others grow.
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Combining her skills in social media management, content creation, design, and growth strategy, Madison saw an opportunity to help businesses build stronger online presences with purpose and consistency. What started as an idea quickly evolved into a company focused on helping brands stand out, connect with their audiences, and achieve meaningful growth.
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At Social Society, we believe every business has a unique story to tell. Our mission is to bring those stories to life through strategic content, creative branding, and authentic social media marketing. We work closely with our clients to create a presence that not only looks great but also drives real results.
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Today, Social Society continues to help businesses elevate their online presence with intention, creativity, and style—one post at a time.
Our Mission & Vision
Our Purpose
Purposeful Growth
Digital growth should feel intentional, consistent, and built to last. We help businesses strengthen their online presence through creative content, thoughtful strategy, and meaningful connections.
The Society Edge
We empower brands to tell their unique stories through strategic design and authentic engagement, turning digital noise into meaningful connections.
Unlike traditional agencies, we blend data-driven growth with high-end creative style, ensuring your brand doesn't just grow—it stands out.
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Our Creative Team

Alexis Okane
Chief Marketing Officer
Lexi is the CMO of Social Society, leading all marketing strategy and brand development. She oversees content direction, campaigns, and audience growth, making sure every client’s brand connects with the right people and follows current trends.

Matt Pernesky
Chief Operating Officer
Matt is the COO of Social Society, managing day-to-day operations and making sure everything runs smoothly behind the scenes. He focuses on workflow, systems, and execution to ensure clients receive consistent, high-quality results.

Madison Pernesky
Chief Executive Officer
Madison is the CEO of Social Society, responsible for leading the company’s vision, growth, and overall direction. She oversees major decisions, ensures the brand stays aligned with its mission, and drives long-term success for both the company and its clients.
